Let me tell you a secret about why many copywriters have difficulty creating high-converting landing pages. They miss the two most important things. First, they don't know their audience. Second, they don't know their offer. In this self-paced video course, you will learn how to master both of these crucial elements, enabling you to create compelling and persuasive landing pages that drive conversions.
Step-by-step guidance and practical examples
5 features of the target audience that matter
4 messaging discovery techniques to try
4 things to figure out about your product
Experience-backed copywriting advice
How to communicate your vision to designers
How to design the page yourself
This course will teach you how to craft landing pages that convert for any product or service.
Course Contents
5 modules | 48 lessons
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Copywriters
You'll learn how to write landing pages that make an impact so you could take your career to the next level and get more clients.
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Business owners
You'll be able to create a landing page that persuades your audience to buy your product or service, even if you're new to copywriting.
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Designers
You'll learn the essential marketing skills and audience persuasion techniques that will help you grow as a website designer.
Kateryna Abrosymova
Nadiya Abrosymova
Designed multiple effective websites
Has mad skills with Figma, Webflow and Framer
Worked in top SaaS companies as a lead designer
Authored several courses for UI/UX designers